Nicolas Heller is a commercial director and documentarian better known to his 3 million+ social media followers as @newyorknico.

Dubbed the “Unofficial Talent Scout of New York” by The New York Times, Nicolas Heller is a filmmaker and commercial director known for working with real people to tell stories that stick. Whether documentary, scripted, or branded, his work puts authenticity front and center—capturing moments that are raw, funny, and emotionally resonant.

He’s directed campaigns for Meta, Nike, Shake Shack, Calvin Klein, the New York Knicks, Popeyes, MLB, Mastercard, Oscar Mayer, Kith, and Timberland—blending cinematic visuals with character-driven storytelling and a knack for casting the unexpected.

Heller is represented by Mssng Peces (U.S.) and Skin and Bones (Canada) for commercial work, and by United Talent Agency for film and television.