Nicolas Heller is a commercial director and documentarian better known to his 3 million social media followers as @newyorknico.

Heller loves NYC. As The New York Times’ “Unofficial Talent Scout of New York,” Heller is driven by authentic human stories, best known for creating content that documents the real, one-of-a-kind people and places in his native City.

Heller loves telling the stories of unique characters and beloved neighborhood staples. This is featured across his commercial work, including campaigns for Meta, Shake Shack, NIKE, Tribeca, the New York Knicks, MLB, Calvin Klein, Kith, Timberland, Popeyes, Mastercard, Oscar Meyer and more. 

His love for story has taken him into the world of narrative filmmaking, seen in his latest short film “Out of Order.” Premiering at Tribeca Festival, the film showcases Heller’s eye for bold visual storytelling and humor.

Heller is represented by Mssng Peces for commercial’s in the United States and by Skin and Bones in Canada.